Electrolux Group fully enhanced the creation and optimized the distribution of products catalogues

Electrolux Group is mainly interested in creating and distributing interactive digital catalogues externally to its trade partners. They want to deliver high quality, interactive catalogues to always keep them up to date with their novelties and innovations. 

About

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years.

They reinvent lifetime taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations.

Shaping living for the better is Electrolux’s Group purpose and we see it embodied in everything they do. Let me take you through their story: the opportunity, solution, and measurable results.

The opportunity

The team in the headquarters in Sweden wanted a digital catalog tool that offered plenty of interactive and attractive features, was mobile-friendly and was willing to adapt together with their changing needs. Simply put, Fabiola Vidal and Estelle Louvel (from Marketing & Communications) were looking for a digital solution that was already functional, but willing to grow.

They wanted to get familiar with a digital tool that allows easy updates and the creation of multiple catalog versions in a timely manner. Since they were used to mainly printing their catalogs, they soon realized that there is a digital catalog tool that can help on all fronts. How did Electrolux Group manage to implement this solution successfully? Keep reading to find out.

The solution

Electrolux, Sweden chose Flipsnack due to its sustainable approach to digitizing printed documents. Some of the benefits include the facilitation and speeding up of catalog distribution and integration of multimedia content (videos, product tags), which wasn’t possible with printed materials.

Allow me to take you through every part of Electrolux’s success story, hopefully inspiring you to embrace digitization in your company.

Multiple catalog versions reaching the right audience in seconds

For Electrolux Group, the distribution of catalogues to their trade partners and customers is extremely important. They had to make sure that the right catalogs would reach their customers, as fast as possible. Their trade partners and stake shareholders also had to be kept up to date and easily creating multiple catalog versions helped with this need.

More interactive content equals more engagement

Once they created a digital version of all their printed catalogs, there remained the matter of adding interactive elements. Through product tags, they could include more information about a certain product. Details are available with a simple click, with no design clutter. With the help of automation, they sped up the creation process for a larger volume of products.

Product videos were another big part of creating engaging content for their audiences, plus photo slideshows that include caring instructions for different clothing materials. They easily turned an image-only element into an interactive tutorial for their washing machines, as you can notice in the embedded catalog.

Their tutorials go a step further with integrated videos of how to install different washers. And last but not least, a map is embedded within the catalog to assist with installation by contacting one of their service centers. The end-customer has everything they need in order to make an informed decision.

Responsive content on every device

With digital catalogs, their responsiveness on every device is crucial. Your clients may be opening your offers on mobile devices and tablets, so the content needs to look as well as if opened on a laptop. When using tablets for in-store product showcasing, the Electrolux catalogs created in Flipsnack had the same visual quality and technicality as the ones opened on a computer.

We’re approaching the end of this successful journey. With the strategic use of multimedia content, responsive flipbooks on every device, and fast targeted distribution, it was certain that the results would reinforce the belief of success.

Results

Since Electrolux Group in Europe first started to adopt Flipsnack, 17 countries in Europe were onboarded and 345 flipbooks were created. The use of multimedia content increased user engagement while encouraging easy product spotting within these digital catalogs.

The results collected from trade partners and customers speak for themselves, with a total of:

• 104 400 catalog impressions
• 76 300 product catalog views
• 8 800 catalog downloads

Conclusion

Electrolux Group in Europe accomplished all of their catalog distribution and use of multimedia ambitions when using Flipsnack. From the onboarding process to creating interactive product catalogs in a user-friendly platform, every part was successfully completed.

In the future, Electrolux’s representatives want to continue this collaboration with Flipsnack and are excited to see what new features are developed.